Armani

Frames of life

The story of a Luxury Made In Italy brand eyewear line, created with the moments of those who wear glasses every day.

Project
NEW WEBSITE
What
Concept
UI/UX DESIGN
DEVELOPMENT
Release
March 2016

Armani wanted to illustrate its eyewear line through the stories of those who live their passions everyday through their lenses. Thus, the idea for Frames of Life was born. Through videos, photos and stories, our testimonials Mimi, Richard, Caner, Nicole and Damiano describe special moments in their lives. They tell us about how they work every day to achieve their dreams.

Armani - Frames of lifes

A UX sewn into the concept.

In order to bring the concept online, we studied a User Experience capable of giving value to the extraordinary stories of the 5 Frames of Life protagonists. We wanted to give the same importance to each of the stories, so we decided to divide the home page in horizontal frames. This format lets the user choose which story to read, with the possibility to easily pass from one to another.

#FRAMESOFLIFE

Many stories to tell.

Every person who wears or wants a pair of Frames of Life glasses has a story to tell. For this reason, we’ve decided to tell their stories with a UGC project. We’ve divided the day in 86,400 Frames: one for every second. Accessing the platform, each person can share a photo that describes a special moment and place it in a frame. We’ve divided the day in 86,400 Frames: one for every second. Accessing the platform, each person can share a photo that describes a special moment and place it in a frame.

A site to be seen everywhere

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