Barilla

The Plasmon vs. Barilla case

A solid, trustworthy, and insightful report on the impact of the campaign and user reactions.

Caffeina was chosen to conduct a thorough analysis of online conversations in order to to quantify the negative impact of the Plasmon campaign and develop insight for Barilla’s crisis management actions.

  • Project Crisis Analysis
  • What Crisis Analysis, Legal Audit
  • Release January 2012