Coop Estense

Online Brand Equity for Coop Estense

A study on the perception of Coop Estense online.

The challenge

Caffeina was chosen to study of Coop Estense’s online equity and examine how the brand was discussed and perceived.

The objective was to individualize strengths and weaknesses, develop insight for future corporate communication activities, and enhance the company’s social and promotional initiatives.

The study was conducted on conversations published in one month on websites, blogs, forums, online news, and Youtube, as well as Facebook, Twitter and Tumblr.

Caffeina then produced a report with precise conclusions and immediate action insight for the areas of communications and CRM for company direction.  

  • Project Insight
  • What Brand monitoring
  • Release June 2014