Parmalat

Start with... Parmalat

The challenge? Communicating via Social Media the wide range of Parmalat’s brands and products to millions of people in Italy every month. We don’t want to just grab the attention of the consumer. We want to speak to his heart and create a love brand that people recognize.

Project
Social management
What
Concept
Photoshooting
Social management
Release
June 2016

We identified and worked on three Key Points in order to develop a coherent strategy on every media platform. Recognizable:with a tone of voice that is truly Parmalat’s and that speaks to the daily routines of our consumers. Authenticity: show the product in a real occasion of use, with a dedicated photo shoot and unique photos. Dialogue: talk with people, converse with them about their breakfast routines and Parmalat products, and respond to questions (even the ugly ones) punctually and informatively.

parmalat shooting

Recognizable: From products to community

Parmalat brands and products vary and are present in many categories. In order to communicate them with a univocal presence on Social Media, we’ve stressed the necessity to create a strong and coherent communal communications territory, capable of uniting a community within the brand. A community made up of people that share their moments with Parmalat products daily. A unique and transversal message for all the Parmalat brands, one that transmits a sense of sharing and belonging.

Concept

parmalat shooting

Authenticity: A photo shooting for Social

We’ve done a Social Media-oriented photo shooting for Parmalat. In the photos, we reveal how the various Parmalat brands are present in people’s lives and daily routines. Each photo is dedicated to a trend, a special day, or a real way of using the product. This allows us to have 100% brand content, capable of inserting itself in spontaneous conversations with the same visual language of the community.

Dialogue

Results

+168%

Impression

530K

Fanbase

June 2016

4M

Video view

January - June 2016

100K

Reaction

January - June 2016

15K

Share

January - June 2016

7K

Comment

January - June 2016

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