Genialloyd chooses Caffeina for its new digital User Experience

Improving something that's already excellent: a new challenge for Caffeina, chosen by Genialloyd to redesign its digital user experience.

We’re very excited to share with you that Genialloyd has chosen Caffeina again for a new challenge, confirming the partnership relationship that we established.

After the success of the “Esperto incidenti” mobile app, Genialloyd renewed their trust in us to reach together new goals in Digital Innovation.

At the end of a completion that included various excellent agencies, we we’re chosen to redefine the digital user experience for the Genialloyd website.

The result of the competition was determined especially from having presented a relevant proposal with concrete objectives and geared to take advantage of the new paradigms of user behavior. These paradigms are influenced from materializing the cross device digital experience and growing multi channels.


The challenge that awaits us is that of further improving the digital user experience of the Genialloyd website, which is already considered excellent in its sector. It’s a challenge that we feel we can face and that we want to win. It’s a challenge that represents the type of project in which Caffeina can give 100%.


In order to win this challenge, Caffeina’s activities will be concentrated on the consulting aspect for the project’s startup (through the Innovation division) and on the final delivery of the new digital experience (counting on the Technology division).


We expect a continuously challenging period, in which we can’t stop nor be satisfied with the results we have.

There’s much more to build.



Tiziano Tassi

Tiziano è uno dei Founder di Caffeina. Ha studiato all'Università di Parma e a Euromed a Marsiglia, per lavorare poi in una Digital Agency e in L'Oréal Italia nel Digital Marketing. E' professore di Internet Marketing e Politiche di Comunicazione presso l'Università Cattolica del Sacro Cuore e chiamato come testimone aziendale in corsi di Laurea e Master in diverse Università italiane ed è docente di Digital Marketing in Francia per KEDGE, Audencia Nantes e INSEEC.