A special site, for every moment of celebration.
Regardless of its wide selection of products, Bauli is perceived strictly as a Christmas brand. Thus, the request was made to create a new website and a new online positioning capable of communicating more efficiently throughout the year.
This project would give visibility to the various product lines and constantly communicate the principle values of Bauli: quality, love for tradition, and respect for the principles of the art of baking. All of this accessible on any type of device.
With Bauli products, every day you can experience a special moment, a break, 5 minutes of sweetness and goodness. In order to communicate this, we divided the three product lines by occasion of use: you can find your specific moment on the homepage, and you’re able to explore the others according to your interests and needs.
Because with Bauli you can experience a special moment not just at Christmas, but also at Easter, at breakfast, for a snack, after dinner, or whenever you want.
We created a page for every occasion of use. We ‘re able to describe all the product lines with strong storytelling, thus creating a unique, coherent narration.
From the color palette to the font choice to the recurring graphic elements, Bauli can now communicate its premium image with even more force.
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