Light or sweet: which Buondì are you?


Having just woken up, every person has different habits and a different way to start the day. There’s one thing, however, that we can all agree on: our love for Buondì, the ideal breakfast not only for those who want something light, but for those who crave something sweet as well.



  • Project New Website
  • What Concept, UI/UX Design, Web Development
  • Release March 2016

A website to measure your habits

We’ve created the website navigation in a way so that it’s personalized according to your morning habits. Scrolling either left or right, you can make your choice. How do you start the day? Methodically, with a light breakfast? Or in a more carefree way, with a sweet one? Once you’ve made your choice, the content is personalized for you.   Two different storylines that bring you to the only choice: Buondì for breakfast.


We’ve also launched with the website a related contest: #OgniMattinaBuondì.

To participate, all you have to do is choose one of the 30 phrases that let you wish someone a Buondì, select one of the related images, and post it on you or your friend’s wall. You can see immediately if you’ve won a supply of your favorite Buondì.


HTML5 /eɪtʃtiːɛmˈɛl//fʌɪv/

HTML5 is a markup language used for structuring and presenting Web content.

JavaScript /ˈdʒævəˌskrɪpt/

JavaScript is a dynamic, untyped, and interpreted programming language. In 2015, JS has been standardized in the ECMAScript language specification (ECMA-262 Edition 6).

PHP /piː·eɪtʃ·piː/

PHP is a widely-used open source general-purpose scripting language that is especially suited for web development and can be embedded into HTML.

jQuery /dʒeɪ·ˈkwɪəri/

jQuery is a Javascript bookstore for web applications.  It was created to simplify the selection, manipulation, management of events and animation of DOM elements in HTML pages, as well as to simplify the AJAX function.

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