Findomestic Goes Material
A brand-new visual language to support Findomestic's wide range of online services: from corporate website to landing pages, to digital signature services.
The well-designed, functioning UX experience on the previous Findomestic's platforms was not supported by a strong graphic design that could add value to it. Content was not uniformly displayed, especially on smaller screens. In order to solve this issue we conceived a new visual language, based on Material Design, for every channel of the brand. This new, versatile and flexible UX is the effective solution to support the wide range of content on the brand's pages.
Furthermore, we committed to the creation of a guideline on the use of fonts and colours on all Findomestic's digital platforms, that is compliant with the already in-use guideline for offline communication.
Material Product Icons
All graphic elements on the website were conceived according to Google's Material Product icon guidelines. We twisted the original look of Findomestic's Products & Services page by creating different icons for every item, and therefore confer an immediately recognisable identity to each product.
A module for every need
We created a modular structure that is versatile and effective in adapting the great range of content available to the different platforms of the brand. Now creating new pages is easier and automatic.
The UX experience has been improved by making it more intuitive and user-friendly. The public can now easily identify and browse through the great variety of Findomestic products on both desktop and mobile devices. Together with an optimised UX and text formatting we enhanced the platform readability and created a clear visual hierarchy of elements.