A new mobile in-store experience crafted for Hogan by Caffeina.
Hogan wanted to understand how to increase interaction inside their stores and how to supply more information about brands and collections to clients and personnel. Caffeina was chosen as a partner to follow the full life cycle of this innovative project: from strategic planning to operative creation.
A complete benchmark of international case studies and other mobile in-store app experiences let us individuate the state of the art in the sector.
Research for the app ensued after expert collaboration between Hogan and our UI/Ux Designers.
What resulted was an app with an agile and functional interface, and a design that respects and enhances the image of the brand.
Visual and informational elements were treated with maximum attention and care for detail, the same attention and care for which Hogan is known for throughout the world.
The app has been released in all Hogan stores worldwide.
Caffeina has supplied support in managing the delivery of the app with iPad business installation.
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