Alpha Test

The tech guide for the transition from high school to university.

The Dynamo and Alpha Test teams collaborated to redesign the information architecture, aiming to better showcase the educational offerings and guide students to the most relevant content for them.

Alpha Test, a leader since 1987 in university admission test preparation in Italy, is synonymous with quality and reliability in education.
It provides students with books, courses, simulations, and consultations.
Despite its comprehensive offerings, the previous e-commerce platform had limitations in terms of information architecture (considered complex by users), navigation, and accessibility.
The company’s goal was to enhance its educational offerings and improve the purchasing experience.

YEAR

2024

What we did

Digital Product

An intuitive and inclusive channel.

A modern and accessible e-commerce platform with an interconnected information architecture and modular, customizable content tailored to every need, optimizing conversion flows.
All designed to meet the modern and comprehensive needs of today’s students.

You can find the full case on Dynamo.
Dynamo Banner Abstract Background

OUTCOME

Checkout has never been easier.
The new ecosystem has boosted growth and user experience through upgraded technology and a complete redesign.

A laptop shows the homepage of the new T-Data website. Made by Dynamo - Caffeina.
T-DATA
A new digital visual identity
The new NikolaTesla Unplugged, the kitchen hood with ventilation. A campaign created by Caffeina for Elica.
ELICA
Turn on the awe
A woman has her hair professionally styled as a cover of the new "Free Your Style" campaign. Created by Dynamo for ghd Italy.
GHD
A new way of connecting with prospects
Are you in for a new impactful experience?