Get Real with me.
In a world that rewards appearance, we broke the rules. With “Get Real With Me” we turned one of TikTok’s glossiest formats into a real-life story, where the only thing that matters
is feeling good in your own skin. A creator activation about real hydration and authentic beauty with Dove Advanced Care.
2025
Challenge
Telling 24h hydration on TikTok.
The new Dove Advanced Care promises 24h hydration, no need for body lotion.
But how do you tell that to the target without sounding like just another ad promise? The challenge: entering TikTok in a native, authentic and disruptive way, while staying true to Dove’s Real Beauty.
Solution
Flipping the “Get Ready With Me” trend into something real.
We turned “Get Ready With Me” into “Get Real With Me”: creators documented their entire day showing what really stayed intact. Wrinkled outfits, smudged makeup… but still hydrated skin. A new format that redefines the idea of beauty through authenticity.
Execution
9 creators, zero filters: real beauty lands on TikTok.
We built a TikTok-first campaign, leveraging an existing trend and adapting it to
the brand’s values. The 9 creators involved produced evolved GRWM-style videos, documenting their day in several moments. No rigid scripts: just a flexible brief, authentic and in tune with their lifestyle and the platform.
