How to transform a telco into a community people trust
ho. Mobile is the provider that offers all the services of a Telco at a competitive price. It is the No. 1 operator in the category ‘Telecommunication service provider’ on Trustpilot.
2025
Creativity
Create a new positioning for ho. Mobile by putting authentic word-of-mouth from existing users at the center, turning every user experience into a reason to recommend it.
Chiedi a chi ce l’ho.
The campaign that invites people to trust
other consumers like themselves.
A campaign that has everything to please the target audience.
TVC: on air on Publitalia, Rai and Discovery. OOH/DOOH: in stations, shopping centres and buses.
BTL in language: with ad hoc messages created for specific targets. Performance campaign: to best reach online communities.
Results.
From online to offline content, we reached people in every medium, further reinforcing the sense of community among the target audience that responded positively to our messages.
