AI in the service of creativity
BeRebel, an innovative startup in the insurance industry, offers a monthly car policy based on miles driven. It challenges the market with an affordable and flexible product, quickly gaining market share and a high customer satisfaction rate. BeRebel establishes itself as a leader in the occasional driver segment, demonstrating how innovation and convenience are the key to success in the Italian insurance landscape.
2024
Creativity
GOAL
To draw the target audience’s attention to the benefits of BeRebel: the first monthly and consumer auto policy specializing in the development of advanced insurance solutions through the use of artificial intelligence.
In an industry dominated by traditional insurance, we want to show that BeRebel is a revolutionary company that is able to leverage technological innovation to offer people affordable auto insurance.
How to win the CHALLENGE?
There is a lot of talk today about AI. Yet less than 10 percent of companies are leveraging it to improve our lives.
Execution
The first campaign made entirely with Artificial Intelligence to respond to the concrete needs of casual drivers.
Through an integrated campaign that from prompt to final implementation leverages different AIs, BeRebel demonstrates how with artificial intelligence you can do many things, but only with real intelligence can you save money on your car insurance policy.
Project Highligts
AI Generated Campaign
Prompts were designed with ChatGPT, images made with MidJourney, animations with Runway, and the audio part with Eleven Labs.
TVC + VOL
3 video subjects disseminated on digital and TV platforms.
Radio
Table and on Spotify.
DOOH + Print.
With maxi format in some cities and media space in national newspapers.
Risults.
AI Generated Campaign that had a real impact on the target audience.
The goal of creating resonance within the insurance industry and attracting the attention of those who no longer want to pay as much for their car insurance policy was met, with an increase in brand searches of +4.8 percent and an increase in brand recall of +3.9 percent.
