Emotions at high speed
Frecciarossa is the symbol of Italian high-speed trains. It has always represented the innovation and progress behind the work of a large Group serving the country. By connecting Italy’s major cities at high speed, it has enacted a real revolution in the living habits of Italians, becoming an initiator of the country’s development.
The Frecciarossa Brand, in recent years, has forged prestigious partnerships with top-tier players in the Sports sector – such as Serie A, the FIGC, La Lega Basket, Team Ducati Corse, and the Ferrari racing team. Underlining the common purpose and values that the brand shares with great Sport.
2022
Content design
Production
Creativity
Challenge
How can Frecciarossa unite Italy with basketball?
With the partnership with LBA, we wanted to highlight how Frecciarossa unifies basketball fans, emphasizing the inclusiveness of what is called “a whole other sport”.
The challenge is to tell a story with a strong social impact on social media channels to spread a positive message. The narrative has as its main characters the kids of TAM TAM and not Frecciarossa, which becomes”the enabler” of a dream to be realized.
SOLUTION
A Branded Content that embodies brand values.
Through branded content with a strong emotional impact, we told the story of TamTam Basket. This sports association offers young children of immigrants the opportunity to build a new perspective for the future through sports.
The theme of the challenge of striving to achieve one’s goals and the deeper meaning of travel has become the common thread of storytelling that unites this beautiful story of integration with the founding values of Frecciarossa.
EXECUTION
Caffeina Studios' journey for Trenitalia.
In the days dedicated to filming, we did not just take a trip but had a traveling experience together with extraordinary people who wanted to tell their stories.
A job that went beyond what was defined in the script stage and allowed us to build a real docu-film with a high emotional impact.
EXECUTION
Telling the real impact.
The story, with a strong social and emotional impact, allowed us to give much deeper value to the partnership between the brand and the sports event.
Between the meaning of travel and the effectiveness of service. Between the power of today’s actions and the projection toward tomorrow. Between the destinations of Frecciarossa and the territory with its people.
The one with TamTam is just the first episode of “Emotions at High Speed”, a format that enhances the role of the brand within the world of sports partnerships and beyond.
