It’s a PittaRosso Story
PittaRosso deals with the distribution and sale of footwear and accessories with over 180 points of sale. With this new campaign, the brand wants to enhance its purpose and the products it offers to millions of customers throughout Italy, starting from a very simple concept: every shoe tells a story.
2023
Creativity
Challenge
A new brand storytelling.
PittaRosso wanted a change: it wanted to position itself differently on the market and consequently review its brand identity with the aim of highlighting the brand’s values even more.
We were therefore asked to develop an omnichannel communication capable of supporting the new positioning and the new way of speaking to the target audience.
SOLUTION
Stories from a different point of view.
Through a detailed analysis of the target, market trends and the history of the brand, we have designed the new positioning of PittaRosso outlining a brand personality, a manifesto and a visual identity with a line capable of supporting all the brand’s new integrated communication on TV, Radio, Store, Digital and Social.
The first step was to identify the “It’s A PittaRosso Story” line and an impactful creative format that could tell all the stories of the protagonists linked to the whole offer of the brand.
EXECUTION
It’s a PittaRosso Story Campaign.
We have created a video format that tells the stories of the different protagonists, each shot from the point of view of the shoes they wear.
All the stories are set inside a PittaRosso lift, created ad hoc, which allows us to peek at everyday life. The lift indeed has always been that place where people meet and share situations, sometimes even out of the ordinary.
SOLUTION
It’s a multichannel Story.
The It’s a Pittarosso Story campaign was not only made up of a series of TV subjects: in fact, through a multichannel approach, it has been adapted into different forms for in-store activities and on social channels.
Here, the elevator has made way to colours, props and headlines that could represent the story of PittaRosso shoes, in order to offer maximum visibility to the product.
SOLUTION
It’s a multichannel Story.
Also the stores were personalized with our shooting materials: this has helped to make the environments more lively and to amplify the campaign concept even in the last phase of the consumer’s journey.
SOLUTION
It’s a multichannel Story.
The ironic and fresh TOV of It’s a PittaRosso Story translated into a new visual identity for the brand’s IG feed, made up of pop colors, fun settings and product shots that explore the worlds of PittaRosso stories in dozens of different ways.
