Publicity that gives well-being.
With its teas, Twinings has been the symbol of pause for over 300 years, putting its experience and quality ingredients into each of its products. It is an ally for daily well-being that transforms breaks into a regenerating moment in which to take care of yourself.
2024
Creativity
Consultancy
Goal
Work on awareness and consideration of Twinings’ green tea range, linking it more closely to wellness.
Turn every ‘tea time’ into a moment of daily well-being by harnessing the antioxidant properties of manganese. 79% of consumers stated that they consider wellness important and 42% consider it a top priority.
Reality check
Stress is the most common negative mood among Italians, with 38 percent saying they often feel stressed.
Narrative Role
The break that regenerates you.
For more than 300 years, Twinings has been putting its expertise and quality ingredients inside every product to make tea time a truly enjoyable break. In a busy day, the brand becomes your daily wellness ally.
Idea
The campaign that turns the commercial break into a rejuvenating break.
We created a world, with attention to every detail, to offer the target audience a moment of well-being and enhance the antioxidant properties of Pure Green Tea.
