The packaging of Twinings' Pure Green Tea, next to a cup of infused tea.

Publicity that gives well-being.

With Twinings Pure Green Tea, "tea time" is transformed into a moment of daily well-being. A break to take care of yourself by taking a regenerating dive into the antioxidant properties of manganese.

With its teas, Twinings has been the symbol of pause for over 300 years, putting its experience and quality ingredients into each of its products. It is an ally for daily well-being that transforms breaks into a regenerating moment in which to take care of yourself.






Work on awareness and consideration of Twinings’ green tea range, linking it more closely to wellness.


Turn every ‘tea time’ into a moment of daily well-being by harnessing the antioxidant properties of manganese. 79% of consumers stated that they consider wellness important and 42% consider it a top priority.


Reality check

Stress is the most common negative mood among Italians, with 38 percent saying they often feel stressed.

Narrative Role

The break that regenerates you.

For more than 300 years, Twinings has been putting its expertise and quality ingredients inside every product to make tea time a truly enjoyable break. In a busy day, the brand becomes your daily wellness ally.


The campaign that turns the commercial break into a rejuvenating break.

We created a world, with attention to every detail, to offer the target audience a moment of well-being and enhance the antioxidant properties of Pure Green Tea.

Are you in for a new impactful experience?