TikTok Launch
Vallé is an Italian food company founded in 1975 in Milan, Italy, specializing in the production of vegetable spreadable dressings and fresh cake bases. Known for its innovation and focus on wellness, it offers light and tasty products.
2024
Creativity
GOAL
Make the brand more pop, palatable and intercept a younger audience, one in which product awareness is almost nonexistent.
Challenge
Opening a new channel with the historical in mind: Vallé on TikTok is associated with a very specific character, Rita De Crescenzo, who, for years, made parody use of the product, her success.
Being light is not just about having few calories: it is a mood for coping with life, it is being able to laugh at what scares us. A value that people seek not only in life but also on social media.
IDEA
The launch celebrating the importance of not taking yourself too seriously. We launched Vallé Italia’s TikTok channel by showing what we wanted to say at the time when everyone was talking about us, without us.
Project Highligts
6 launch content
The first six pieces of content were made by changing only the copy visual for an immediate sadness effect.
Sustain plan.
A sustain plan using trends, capcut models and community interaction.
Risults.
Turning a crisis into an opportunity.
We gave a whole new voice to the brand and the community responded enthusiastically. Our presence on TikTok was received with great happiness thanks in part to the community management work that consolidated the concept of humanization that had already begun with the pack illustration.
