Refresh your feed
Ricola is a historic brand known for the quality of its natural ingredients and the authenticity of its core product, balsamic candies. With a strong connection to wellness and nature, it offers itself as an ideal choice not only to relieve minor annoyances, but to provide daily pleasure and relaxation.
2024
Creativity
GOAL
Improve brand relevance and social presence to establish Ricola as a leader in the Food & Beverage category.
Turn Ricola into a top-of-mind product not only for people with sore throats, but for everyone, everyday, everywhere.
Reality check: come VINCERE LA NOSTRA CHALLENGE?
We are increasingly stressed. Worldwide, 43% of adults feel worried, 41% feel stressed, and 28% feel sad.
Cultural Scenario
For this reason, we seek small moments of comfort in our daily lives.
Quick meditation: In the third quarter of 2023, the meditation app Headspace recorded 1.27 million downloads worldwide.
White noise: Listening to nature sounds is inherently relaxing, especially for those who spend their days surrounded by the chaos of a big city.
Gratitude journaling: The practice of gratitude is becoming very popular and helps people focus on the small good things that happen each day.
Role in reality
Ricola offers a small moment of comfort.
Get comfortable
Refresh your feed with Ricola. The social strategy that transformed an overwhelming and stressful platform into a safe and refreshing space. Three pillars to create a comfort space. Discover breathtaking landscapes and useful tips to reconnect with nature. Smile with fun and relaxing content that makes you feel good instantly. Share games, quizzes, and challenges with a friendly and welcoming community.
Execution
To make people feel at ease, we bring all the sweetness of nature directly to their feed. Shooting: The photoshoot was a key moment in defining the new visual identity. Through shots that emphasize the fresh and natural quality of the ingredients, we outlined a modern and clean aesthetic that strengthens the brand’s connection with nature.
Risults.
A breath of fresh air.
We demonstrated that Ricola is not just a cough drop, but a moment of daily comfort that helps us reconnect with nature—and with ourselves.
