Serenità assicurata!
As a constantly evolving company, UnipolSai Assicurazioni spans communication trends, combining research and development to bring innovative solutions that protect people’s lives daily. In digital communication, these solutions translate into a conversion-oriented media and content strategy capable of achieving the goal of online quote generation.
2019
Content Creation
Social Management
Media Planning
Challenge
Effective and result-oriented creativity.
To achieve the goal of generating online quotes, we structured a content strategy that would hint at the insurance ecosystem, turning it into an oasis of serenity.
A serenity based on the many advantages that UnipolSai Assicurazioni provides you with: the serenity of a carefree trip, the serenity of having answers in minutes, the serenity of a clear and transparent quote, the serenity of knowing that everything you care about is protected.
The content production developed by Caffeina was based on effective and result-oriented creativity that could leave the user wanting to request a quote online.
Solution
A great team effort by the Content team and Media team.
To enhance the content, Caffeina implemented a media strategy that leveraged the database of people who had interacted with UnipolSai Assicurazioni’s commercial Facebook page, who had visited their website, and who had a particular propensity to buy online.
In this way, Caffeina intercepted a qualitative audience regarding lead generation, understood as filling out the form to request a quote. A great team effort by the Content team and Media team, who collaborated and worked in sync together with the Company’s Marketing Department to achieve excellent results.
Results.
In 2019, UnipolSai’s Social Media was a driver of online lead generation and quotes.
