Witor’s has been producing chocolate for more than 60 years and specializes in creating innovative recipes and products. Since 1959, when the company was founded by Roberto Bonetti, it has established itself in the production of a wide range of products: Pralines, Tablets, Spreads, Chocolate Eggs and Mini Eggs, Bars, Biscuits, Snacks and a complete selection of gift ideas suitable for all kinds of occasions.
A new way to tell the story of a historic brand.
Witor’s, an important Italian chocolate company since 1959, relied on us to carry out a total remake of its online platform.
The main goal was to redesign and optimize the interface of the site, in line with the re-branding activities undertaken in parallel by the brand.
A custom-designed digital experience.
We first analyzed the brand positioning and the online competitive environment in which Witor’s products fit, identifying strengths and weaknesses of the brand’s online narrative.
We therefore designed a web interface that would focus on two main themes: on the one hand, the storytelling of the brand’s history and values, and on the other hand, the construction of a funnel useful for the exploration and discovery of the very wide range of Witor’s signature products.
A low-code technological solution.
The technological solution was implemented through the use of Webflow, a low-code platform that allowed us to focus on interface design and user experience, without having to worry about the underlying code and thus greatly reducing processing time.
In addition, through the use of a dedicated CMS, the client has the ability to monitor and manage all content in complete autonomy.
A new look to communicate and engage.
The site’s planning and design focused on creating a user experience that was intuitive, engaging, and able to enhance the brand’s features.
We focused on using eye-catching elements, bright colors and fun fonts that could make the products stand out in the Witor’s range, resulting in a site with pleasant navigation and mouthwatering, engaging storytelling.