Peroni Nastro Azzurro

The platform that connects Ferrari fans.

Peroni Nastro Azzurro partnered with Dynamo to design, develop, and launch The House of Tifosi, the engagement platform celebrating its partnership with Scuderia Ferrari HP.

Since 1963, Peroni Nastro Azzurro has been a global symbol of Made in Italy. Authentic, refined, and light, it is crafted from the finest ingredients, including Nostrano Peroni maize, to deliver an unmistakable taste. It’s not just a beer but an experience that blends tradition, innovation, and style. As an ambassador of Italian elegance and passion, it celebrates the joy of living and inspires those seeking the perfect balance of quality, conviviality, and contemporary design.

Year

2024

What we did

Digital Product

AWARDS
GOLD | NC DIGITAL AWARDS
Celebrating the Partnership with Scuderia Ferrari HP.

By integrating digital and offline touchpoints, the experience brings fans and new users closer through gaming, rewards, referrals, and Salesforce automation.

From strategy to design and tech dev, Dynamo delivered a scalable and high-performing solution, powered by a targeted launch strategy and an infrastructure built with AWS, Laravel, and React.

You can find the full case on Dynamo.
Dynamo Banner Abstract Background

OUTCOME

We created an innovative engagement platform that enhances user acquisition, engagement, and retention. 

LABO SUISSE
A new sales channel.
The new NikolaTesla Unplugged, the kitchen hood with ventilation. A campaign created by Caffeina for Elica.
ELICA
Turn on the awe
Several smartphones showing the different sections of the app Ariston NET. Made by Caffeina.
ARISTON
Your heating and water heater in one app
Are you in for a new impactful experience?