Turn on the awe
Elica is a company that has been active in the market for more than 50 years and is the global benchmark in kitchen exhaust systems. Through EMC FIME, Elica also holds a leading position in Europe in the production of electric motors for household appliances and heating boilers.
2023
Creativity
Digital Product
Consultancy
GOAL
Build an integrated campaign that tells the story of NikolaTesla Unplugged’s features, showing how they can make every gesture in the kitchen exciting and stunning.
For most people, cooking means repeating the same gestures every day. This may make us confident, but it quickly bores us and does not let us experience the creative side of cooking.
Reality check: how do we WIN OUR CHALLENGE?
When we look at something familiar in a new light, it comes back to surprise us.
Designed to amaze you.
An integrated campaign that brought amazement to all channels, from TV to social, we proved that NikolaTesla Unplugged’s jaw-dropping features are capable of rekindling that amazement in the kitchen that seemed long lost.
