The new NikolaTesla Unplugged, the kitchen hood with ventilation. A campaign created by Caffeina for Elica.
Elica

Turn on the awe

For the launch of NikolaTesla Unplugged, a cooktop with integrated suction designed to simplify life in the kitchen in a smart way, we created a creative concept synthesizing the sense of awe it inspires in those who discover it for the first time.

Elica is a company that has been active in the market for more than 50 years and is the global benchmark in kitchen exhaust systems. Through EMC FIME, Elica also holds a leading position in Europe in the production of electric motors for household appliances and heating boilers.

YEAR

2023

WHAT WE DID

Creativity
Digital Product
Consultancy

GOAL

Build an integrated campaign that tells the story of NikolaTesla Unplugged’s features, showing how they can make every gesture in the kitchen exciting and stunning.

Challenge

For most people, cooking means repeating the same gestures every day. This may make us confident, but it quickly bores us and does not let us experience the creative side of cooking.

The new NikolaTesla Unplugged, the kitchen hood with ventilation. zoom in view. Caffeina for Elica.

Reality check: how do we WIN OUR CHALLENGE?

When we look at something familiar in a new light, it comes back to surprise us.

Designed to amaze you.

An integrated campaign that brought amazement to all channels, from TV to social, we proved that NikolaTesla Unplugged’s jaw-dropping features are capable of rekindling that amazement in the kitchen that seemed long lost.

The new NikolaTesla Unplugged, the kitchen hood with ventilation. Close side view. Caffeina for Elica.
Promotional card showing the NikolaTesla Unplugged, the kitchen hood with ventilation. side view. Caffeina for Elica.
The NikolaTesla Unplugged, the kitchen hood with ventilation. Side close up. Caffeina for Elica.
A hand turning on the NikolaTesla Unplugged, the kitchen hood with ventilation. side close up. Caffeina for Elica.
A hand turning on the ventilation of NikolaTesla Unplugged kitchen hood. Caffeina for Elica.
Promotional card showing the NikolaTesla Unplugged, the kitchen hood with ventilation. side view. Caffeina for Elica.
The NikolaTesla Unplugged, the kitchen hood with ventilation. Side close up. Caffeina for Elica.
A hand turning on the NikolaTesla Unplugged, the kitchen hood with ventilation. side close up. Caffeina for Elica.
A hand turning on the ventilation of NikolaTesla Unplugged kitchen hood. Caffeina for Elica.
Promotional card showing the NikolaTesla Unplugged, the kitchen hood with ventilation. side view. Caffeina for Elica.
The NikolaTesla Unplugged, the kitchen hood with ventilation. Side close up. Caffeina for Elica.
A hand turning on the NikolaTesla Unplugged, the kitchen hood with ventilation. side close up. Caffeina for Elica.
A hand turning on the ventilation of NikolaTesla Unplugged kitchen hood. Caffeina for Elica.
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TWININGS
Publicity that gives well-being.
The show by Peroni Nastro Azzurro to celebrate the launch of a global partnership between the two brands. Created by Caffeina.
PERONI NASTRO AZZURRO
When a launch becomes a show
Various kinds of cheese with different shapes colors. Created by Caffeina for Lactalis.
LACTALIS
Many brands, one family.
Are you in for a new impactful experience?