Follow your entrepreneurial instincts
Bank AideXa is the first Italian digital bank exclusively dedicated to small and medium-sized businesses and VAT numbers. Born in 2020 from the union of a team of entrepreneurs to counter a sector subjugated by too much bureaucracy and slow provision of financing. Bank AideXa aims to give SMEs concrete, simple and fast solutions. Precisely because of this characteristic, Bank AideXa is ready for every business.
2022
Production
Creativity
Challenge
Emerging in a jungle full of competitors.
In an industry full of similar banking offerings and products, Banca AideXa stands out for its courage. It is no coincidence that it was born during the pandemic out of the desire of a team of entrepreneurs who wanted to give immediate answers to SMEs, effectively erasing the slowness and bureaucracy that hindered the recovery of Italian businesses.
This is why Banca AideXa turned to Caffeina, to make its communication truly distinctive and relevant to its target audience.
Solution
Giving a strong brand character based on instinct.
To be a promising entrepreneur today, one must have an innate instinct: the entrepreneurial instinct. Banca AideXa is the first bank to help SMEs follow their instincts by financing them quickly.
Like the animal world, Caffeina gave voice to entrepreneurs who follow their instincts and find in Banca AideXa a reliable and fast partner who can make them stand out in the urban jungle of small and medium-sized businesses.
Execution
A scratchy format for a bold brand.
To make the brand memorable, Caffeina designed a multi-subject integrated campaign in which each animal emphasizes a plus of Banca AideXa: the elephant, symbolizing the greatness that SMEs can achieve by relying on the brand, the leopard representing the speed in providing financing, and the chameleon emphasizing the brand’s ability to adapt to the needs of entrepreneurs.
