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Samsung

#BeingSamsung

Behind a great company like Samsung, there are many values and people who apply them every day in their work. We have chosen to communicate them through 5 videos whose protagonists are precisely them, the employees.

Samsung is the symbol of technology in the world. It has always applied advanced thinking, oriented towards research and development open to the world. Today, it is a leader in digital technology, thanks to deep and shared corporate assets and values.

YEAR

2023

WHAT WE DID

Content Factory

Goal

Samsung Italy approached us to create an external communication plan that reflects the values upon which the entire operation of the company is built.

Challenge

The challenge was to transform communication that could potentially be self-referential and unengaging into a personalized and engaging project.

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Reality check: how we face our challenge?

A company is not just made of products, but within it, there is a whole world of people, experiences, and their expertise.

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The set: A location that leaves space for people

For the shots, we chose the corner of Samsung’s SmartThings home that is more welcoming, modern, and less self-referential. For conversations with a less formal flavor.

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Execution: An empathic narrative

To tell the human face of the brand means to enhance individual people. We set up the interview as a natural and organic conversation with an off-camera interlocutor and used close-ups, behind-the-scenes, and b-roll footage in editing for an authentic, human result.

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Execution: An engaging visual language

The Samsung signature is present with a fresh, dynamic graphic language that plays between the shots creating a smooth and impactful narrative.

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Impact on reality

We involved everyone: employees and the community.

The project became a true moment of unity and enthusiasm for employees who felt actively involved. Moreover, showcasing the human face of the brand has generated increased engagement from the LinkedIn community.

Are you in for a new impactful experience?