One bite and it's party time
Fiesta has been a part of Italians’ day for more than fifty years thanks to its unique taste given by the soft cake and mix of orange and chocolate. It’s a snack capable of awakening consumers‘ senses and giving them the energy they need to get through their day.
A brand that is synonymous with energy, positivity and enthusiasm: a concept with a broad meaning, which until now has been contrasted with tiredness and hunger.
Rediscovering enthusiasm with Fiesta!
Ferrero’s challenge in 2020 was to communicate Fiesta not only as a snack that keep those hunger pangs at bay, indispensable to cope with a chaotic and busy life, but as a brand capable of accompanying consumers in this “new-normal”.
Fiesta wanted to show people the best way to rekindle their enthusiasm, energy and happiness, even in this annus horribilis!
With music, dance and…Fiesta!
We showed users how simply turning up the music and loosening up could turn any occasion into a Fiesta!
To do so, we developed a dynamic, video-centric content strategy, also for the day-to-day.
Content that proved to everyone that enthusiasm is contagious and easy to arouse in all conditions: one bite of Fiesta and a catchy soundtrack is all it takes to let loose on our imaginary dance floor and make a super instagrammable dance choreography.
A campaign based on engagement.
For the launch, we started by interacting with people and bringing in a newer, fresher, more charismatic and digital face: Camihawke!
With her enthusiasm, irony and video tutorials, she conveyed the new brand positioning and invited users to take the floor to perform an original dance.
Starting from the hero content, we created a range of social content to amplify Fiesta’s message, engaging users in interactive challenges and dynamics.