Fiesta®

One bite and it's party time

Who but a brand synonymous with joy and positivity could restore enthusiasm to people who had been confined to their homes for almost a year? Together with Fiesta, we united Italians in one big digital celebration.

Fiesta has been a part of Italians’ day for more than fifty years thanks to its unique taste given by the soft cake and mix of orange and chocolate. It’s a snack capable of awakening consumers‘ senses and giving them the energy they need to get through their day.

A brand that is synonymous with energy, positivity and enthusiasm: a concept with a broad meaning, which until now has been contrasted with tiredness and hunger.

YEAR

2021

WHAT WE DID

Content Design
Production
Strategy
Creativity

Challenge

Rediscovering enthusiasm with Fiesta!

Ferrero’s challenge in 2020 was to communicate Fiesta not only as a snack that keep those hunger pangs at bay, indispensable to cope with a chaotic and busy life, but as a brand capable of accompanying consumers in this “new-normal”.

Fiesta wanted to show people the best way to rekindle their enthusiasm, energy and happiness, even in this annus horribilis!

Solution

With music, 
dance and…Fiesta!

We showed users how simply turning up the music and loosening up could turn any occasion into a Fiesta!

To do so, we developed a dynamic, video-centric content strategy, also for the day-to-day.

Content that proved to everyone that enthusiasm is contagious and easy to arouse in all conditions: one bite of Fiesta and a catchy soundtrack is all it takes to let loose on our imaginary dance floor and make a super instagrammable dance choreography.

Execution

A campaign based on engagement.

For the launch, we started by interacting with people and bringing in a newer, fresher, more charismatic and digital face: Camihawke!

With her enthusiasm, irony and video tutorials, she conveyed the new brand positioning and invited users to take the floor to perform an original dance.

Starting from the hero content, we created a range of social content to amplify Fiesta’s message, engaging users in interactive challenges and dynamics.

Caffeina Fiesta Basta un Morso ed è subito Fiesta
Caffeina Fiesta Basta un Morso ed è subito Fiesta
Caffeina Fiesta Basta un Morso ed è subito Fiesta
Caffeina Fiesta Basta un Morso ed è subito Fiesta
Caffeina Fiesta Basta un Morso ed è subito Fiesta
Caffeina Fiesta Basta un Morso ed è subito Fiesta
Caffeina Fiesta Basta un Morso ed è subito Fiesta
Caffeina Fiesta Basta un Morso ed è subito Fiesta
Caffeina Fiesta Basta un Morso ed è subito Fiesta

Results.

Developing an effective brand positioning to adapt it to a new context and creating a digital activation that engages consumers.

2,2M
Average Reach
3M
Total Engagement
45%
Campaign Session
Are you in for a new impactful experience?