How to conquer a phone company's social media
ho. Mobile services are simple and intuitive. The app allows you to do everything with a tap.
To demonstrate that, with the right support, even people over 65 can manage mobile services independently, overcoming perceived difficulties and making digital inclusion simple and accessible for everyone.
Senior Social Media
Manager
he first social campaign realised, launched
and commented on, by a squad of
influencers over 80.
A team of over 80s
Three experienced influencers have taken the reins of social communication for ho. Mobile for a month.
Nonna Luigina, Nonno Mario and Nonno Severino, with their affectionate and authoritative tone of voice, told how the services work, entertained conversations and invited people to choose the operator.
Results
Through this influencer activation we reached a wide and diverse audience.
We introduced ho. Mobile to a new audience, pointing out its ironic tone and highlighting one of its main KSPs: ease of use. The perfect operator to switch to!
