Caffeina Zymil Alcentopercento con Jill Cooper
Zymil

#alcentopercento with Jill Cooper

“Feeling #alcentopercento”, the wellbeing campaign that celebrates 50 years of Zymil brand in a unique way.

Thanks to a video strategy starring the queen of motivational fitness Jill Cooper, we brought the desire to feel 100% with Zymil on Social Media, awakening her energy to create a campaign with a real impact, in line with the brand positioning #alcentopercento.
In 2018, Zymil turned 50 and the customer’s request was to dynamically bring the brand closer to the universe of wellbeing values ​​by intercepting a younger and fitness oriented target.

YEAR

2018

WHAT WE DID

Content design

Production

Creativity

Challenge

#alcentopercento with Jill Cooper.

With a digital analysis we have chosen the icon of feeling #alcentopercento: Jill Cooper. Known and appreciated by both adults and millennials, fun and engaging also thanks to her American accent, the personal trainer has proved to be a perfect testimonial to be associated with irony with the brand message. For each Zymil product, we shot a video tutorial where Jill shows how to really feel at 100%. These are, however, fun exercises related to the consumption of the product.

SOLUTION

Hero - Hub - Help.

We reasoned from a content factory perspective, creating an HHH (hero-hub-help) structure on the same shooting day:

One 90 second video hero
Twelve 15 and 30 seconds videos with a dedicated shot
Ten shots set
Four Instagram Stories
One set of shots used in community management

On air in July, with a first flight on Greek yogurt and creamy white yogurt, the campaign ended in September, with a second wave on cappuccino and organic milk.

Results.

The campaign was very effective, with results that make us fell #alcentopercento!

+10,1%
Consideration
106M
Impression on FB, IG and YT
13,2M
Video View Complete on FB, IG and YT
+9,6%
Ad Recall (Expectations Met)
24%
VTR 100% Video 90" (Best in Class)
41%
VTR 100% Video 30" (Best in Class)
Are you in for a new impactful experience?