Plaisir’s launch
Plaisir was born from the experience and from the “artisan heart” of Lago Group. A new line of products inspired by haute patisserie, where each combination of ingredients has been designed to find the perfect balance between quality and taste. Together with chocolate and fruit fillings, Plaisir products reveal different textures and unusual solidity that enhance the organoleptic performance of the pastries. The brand’s mission is realized in its pay off: TO BITE, TO LIVE, TO LOVE.
2021
Campaign
Content
Challenge
Digital as a new touch point.
Plaisir was looking for a Partner who would support it in the management of media strategy activities and for the development of a digital platform that would tell the brand and the products.
The goal of the Management was to combine the classic launch campaign on the field with a media strategy and a content creation that were able to make the product known, enhancing its distinctive features.
SOLUTION
A funnel guide, for the launch of the new brand.
We have redefined the Funnel and the Touchpoints, starting from the analysis of the product Target.
The entire content production is designed to highlight the new story of the product that is realized thanks to the moments of use and the storytelling of the product pluses: “Plaisir is born from haute patisserie and the mix of flavors and textures”.
We then decided to work both in the lower and upper part of the Funnel, with a media mix that takes shape mainly in the SEM, on Social Networks and with Display Campaigns.
EXECUTION
Videos, shots and a showcase site.
We developed a Content Strategy that could generate Awareness through 3 Hero videos to launch the brand and the complete line and generate Considerations, with 6 videos that tell the individual excellences of Plasir Pastry.
The shots taken enhance the different moments where the journey of authentic pleasure can begin.
The site, thanks to a minimal and clean design, incorporates the colors of the new brand and visually conveys the explosion of ingredients and taste thanks to animations.
