New Website
Founded in Verona in 1945 as a ferrous materials and metal salvage business, Manni today is an international company active in the steel industry with more than 70 years of history.
Manni Group is a network composed of several subsidiaries acquired over the years, offering products, solutions, and expertise in the world of drywall construction. Through knowledge and research, the brand promotes new scenarios to overcome energy waste and polluting emissions.
Challenge
Create a platform in step with the times.
The brand’s need was to renew its website, transmitting the prestige of the group also through its digital showcase, and making it an effective business tool, both in terms of the efficiency of the technological platform and of user experience, to communicate to a double target: solution prescribers and professionals.
Solution
A collaborative approach.
To achieve the project objectives we have carried out a collaborative planning process, which began with interviews with the main stakeholders, to identify in detail the technological and communication needs.
We analyzed competitors and comparables to evaluate the best practices in the sector, placing a particular focus on content.
A dedicated workshop was planned to define and map all relevant topics to create texts that could effectively transmit the needs of management and business users.
The same rationalization and optimization were made for the information architecture, while a technical and minimal stylistic code was chosen for the look & feel, rich in images and videos to make the experience pleasant.
Execution
Simplification and modular solutions.
The result is a digital touchpoint that brings together all the information and content relating to Manni Group and its subsidiaries, guaranteeing coherent and functional navigation for the visitor, as well as simple management of the site thanks to the creation of modular templates, adaptable to different types of content.
On the other hand, the structure of the site based on the Worpress multisite platform and modular templates that can be adapted to different types of content ensures its ease of management. Important point for brand autonomy and maintenance of the tool.
Results.
Create a new user experience to communicate effectively with industry experts.
