Influencer Campaign
Oroblù is an Italian women’s tights and lingerie brand that, for over 30 years, has been combining elegance, quality, and innovation to offer unique and trendy pieces. Always committed to developing production processes with reduced environmental impact, it has launched, together with the LYCRA® brand, a new line of tights: the Eco Sneakers Tights.
These are eco-friendly, durable tights with a reinforced insole and are suitable for flat shoes such as sneakers and booties.
2021
Content
Challenge
Influencer activation.
Oroblù and the LYCRA® brand come to the market with a new and innovative collection dedicated to women who love fashionable and casual looks: the Eco Sneakers Tights. Eco-friendly, comfortable tights with a reinforced insole give the product greater resistance, especially when worn with flat shoes.
We were asked to support the European launch of the Eco Sneakers Tights with a European influencer marketing campaign capable of highlighting the tights’ durability, versatility, and eco-friendly aspect.
Solution
Strong Eco Campaign.
The creative idea was developed around the concept “Strong Eco”. In two simple words, we wanted to emphasize the qualities of these new, durable, and eco-sustainable tights, a product that fully reflects the needs of today’s women and fashion. Namely, comfortable and durable clothing, but at the same time being environmentally sustainable.
Telling the benefits of the new pantyhose were 15 influencers from across Europe who are conscious of eco-sustainability and have a glamorous spirit.
Execution
A Box that becomes a Bag.
Each of the influencers received the Eco Sneakers Tights in a reusable box that converts into a practical and stylish bag, also Strong Eco because it’s made from recycled and recyclable paper.
An accessory that, together with the tights, completes a casual outfit and gives the look an extra touch of uniqueness
The bag is available on Oroblù’s e-commerce, and you can receive it as a gift by purchasing at least 3 tights from the Eco Sneakers Tights collection.
Strong Eco Tour.
Finally, two of the 15 influencers could tour the company and tell their followers about the product and the benefits for the woman who wears it and the planet.
The tour covered three main stops: production, where the influencers learned about the two primary stages of creating tights, namely weaving and stitching; quality control, where they tested the durability of the tights; and finally, the style office, where the product manager showed them the specially reinforced insole and the different textures of the tights.
