An immersive experience
Grease: Rise Of The Pink Ladies has been made available on Paramount+, the streaming service that from September 2022 offers a mountain of entertainment including international and local movies and TV series.
Launch Rise of the Pink Ladies, the new original series inspired by the world of Grease and the 1950s, with an amplification campaign capable of getting people talking about the series.
For 74% of Italians, real, immersive experiences make the difference.
Paramount+ takes you into the world of its entertainment, letting you experience the excitement of TV series even before you see them.
The influencer-only immersive experience that sparked the online buzz around the title: With a truly unique 1950s setting, we brought the Grease iconic world to Milan.
We’ve broadcasted the first episode of the “from within” series by letting the influencers present every detail as well as the brand.
20 million people attended the event.
The goal of serving as a megaphone for the initiative and intriguing the audience on the topic was reached, choosing to work “phygital” rather than just on social media. For two days, our target audience’s feeds were transformed into a narrative of the 1950s.