Pringles

Summer Activation

On the summer occasion, Pringles has decided to preside over the aperitivo moment. To do so, we have collaborated with one of the figures who best embodies this ritual: Il Milanese Imbruttito.

Pringles is one of the best-known snack brands in the world and has always wanted to associate itself with moments of sharing and fun.

On social occasions, you meet Social Explorers, who have a young spirit and like to push the boundaries of their comfort zone, seek new adventures, and meet new people. Wherever there is a chance to have fun, Pringles wants to bring its mood and positivity.

YEAR

2021

WHAT WE DID

Content Design

AWARDS

Mediastars

Challenge

Pringles = Aperitivo.

Pringles is one of the best-known snack brands in the world and has always wanted to associate itself with moments of sharing and fun.

During the summer of 2021, Pringles wanted to create a campaign to tie in with the moment of the aperitivo, presenting itself as the ideal snack to take a break from the daily routine and enjoy a unique moment at the end of the day.

Caffeina Pringles Summer Activation

Solution

Aperi…Pringles!

We wanted to create a link between the iconic POP of opening the Pringles tube and the moment of uncorking a bottle, showing how any day and situation of boredom and routine can be transformed into a moment of fun simply by popping the tube and kicking off an aperitivo.

Execution

The guest of our aperitif? Il Milanese Imbruttito.

Who better than the Milanese Imbruttito to be a symbol of transition from daily hustle to enjoying an aperitif at the end of the day?

Together with him, we made a campaign Hero video and two shorts to tell the story of a day in smart working that finally takes a turn by simply popping a tube of Pringles.

Aperi…Pringles Summer Tour.

We then amplified the summer tour organized by the Brand on the main beaches all over Italy, where people on vacation were offered a Pringles-based aperitivo to turn their day around with a POP. With the involvement of many micro-influencers who narrated the different stages by having their photos taken at the moment of popping the tubes and giving the aperitivo a go.

Caffeina Pringles Summer Activation
Caffeina Pringles Summer Activation
Caffeina Pringles Summer Activation
Caffeina Pringles Summer Activation
Caffeina Pringles Summer Activation
Caffeina Pringles Summer Activation
Caffeina Pringles Summer Activation
Caffeina Pringles Summer Activation
Caffeina Pringles Summer Activation

Results.

Ideate Pringles’ summer activation to associate the brand with the summer aperitif moment, improving engagement with its community.

250K
Organic Reach
+1,3M
Organic Video Views
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