Summer Activation
Pringles is one of the best-known snack brands in the world and has always wanted to associate itself with moments of sharing and fun.
On social occasions, you meet Social Explorers, who have a young spirit and like to push the boundaries of their comfort zone, seek new adventures, and meet new people. Wherever there is a chance to have fun, Pringles wants to bring its mood and positivity.
2021
Content Design
Mediastars
Challenge
Pringles = Aperitivo.
Pringles is one of the best-known snack brands in the world and has always wanted to associate itself with moments of sharing and fun.
During the summer of 2021, Pringles wanted to create a campaign to tie in with the moment of the aperitivo, presenting itself as the ideal snack to take a break from the daily routine and enjoy a unique moment at the end of the day.
Solution
Aperi…Pringles!
We wanted to create a link between the iconic POP of opening the Pringles tube and the moment of uncorking a bottle, showing how any day and situation of boredom and routine can be transformed into a moment of fun simply by popping the tube and kicking off an aperitivo.
Execution
The guest of our aperitif? Il Milanese Imbruttito.
Who better than the Milanese Imbruttito to be a symbol of transition from daily hustle to enjoying an aperitif at the end of the day?
Together with him, we made a campaign Hero video and two shorts to tell the story of a day in smart working that finally takes a turn by simply popping a tube of Pringles.
Aperi…Pringles Summer Tour.
We then amplified the summer tour organized by the Brand on the main beaches all over Italy, where people on vacation were offered a Pringles-based aperitivo to turn their day around with a POP. With the involvement of many micro-influencers who narrated the different stages by having their photos taken at the moment of popping the tubes and giving the aperitivo a go.
Results.
Ideate Pringles’ summer activation to associate the brand with the summer aperitif moment, improving engagement with its community.
