TikTok launch
To kick off Lidl Italia’s TikTok, we spotlighted a true icon: the flyer. For the first time, it’s told by Lidia—the graphic designer who creates it weekly. Her distinctive style and tone turn promos into content the community wants to share.
2025
Challenge
Bringing the Lidl flyer into the world of TikTok.
How do you turn a classic promo asset into authentic TikTok content? The Lidl flyer needed to enter the platform with the right tone, activate brand fans, and spark entertainment—not just communication.
Solution
A new face to tell promo stories on TikTok.
We gave the mic to Lidia, the graphic designer behind the weekly flyer. With her ironic tone, unique visual style, and firstperson storytelling, she turned promos into native, engaging content for the TikTok community.
Execution
A new Queen has landed on TikTok (and beyond)!
Lidia became the face of Lidl on TikTok—and beyond. She took over socials, the website, and in-store radio. Every week, she drops content shaped by trends and community insights. And like any real Queen, she launched her own festival: SanLidia.
Results
Lidia’s results in less than a year:
