ghd
A new way of connecting with prospects
Digital products can be powerful enablers towards unique and exclusive physical experiences. Free Your Style demonstrates the power of a service that harnesses the synergy between digital and physical.
ghd is a leading international brand in the hair care products sector.
Its Italian branch, in particular, stands out on the market for its strong link with the capillary fabric of salons and professionals in the area who distribute ghd-branded products to the end customer.
YEAR
2022
WHAT WE DID
Digital Product
Free Your Style is born
Dynamo collaborated with ghd Italia to develop ‘Free Your Style’, a digital service that connects end-customers to salons through online bookings for free creases. The result has been an increase in in-store traffic, benefiting both customers and salons.
Find the complete case on Dynamo.
OUTCOME
Increased in-store traffic by 30% in participating salons thanks to Free Your Style, increasing sales opportunities and customer loyalty.
