Lead Generation Full Funnel
Fradiavolo is an ambitious Italian pizzeria chain that is rapidly expanding in Italy and around the world. It is distinguished by the quality of its fresh ingredients, the craftsmanship in the preparation of its pizzas and a cosy, familiar atmosphere with a modern touch.
2023
Digital Media
Challenge
The world's first Italian pizzeria chain.
Fradiavolo is an ambitious Italian pizzeria chain that is rapidly expanding in Italy and around the world. It approached us with a twofold goal: to increase its network of outlets and to increase sales per outlet.
The objectives of the partnership are:
– Plan performance-oriented campaigns, which stimulate point-of-sale visit and lead release
– To realize “performance driven” creativity, strongly result oriented, while maintaining brand guidelines.
– Leverage CRM and integration with the checkout system for more efficient communication with the customer base and to analyze the impact on business.
The challenge
Attract new customers and increase business with lead generation activity
THE EXECUTION
Frequent creative rotation aimed at testing each and every element of the format: copy, visual, location.
Challenge
First party data e Audience Testing continuo.
We used first-party data, integrating paid media platforms with Salesforce and importing the entire CRM database.
We built an audience testing strategy, including Broad, Similar and Retargeting audiences and negative targeting with already acquired contacts.
Continuous audience testing and the use of first-party data allows us not to saturate potential audiences but to always engage highly interested users.
Results.
Leveraging digital media marketing to increase revenue per point of sale.
