Blu
Ongoing growth & cost optimization.
Since 2020, Blu and Caffeina have been working together to push the business towards continuous growth in sales volumes, working in particular on the number and quality of leads collected, both for the B2B and B2C segments.
Blu is one of the leading players in Italy in the sector of water supply for drinking in offices and private homes. Since 1998 it has been dealing with water in all its forms, distributing water bottles and dispensers to a network, built up over the years, of more than 50,000 customers nationwide.
YEAR
2022
WHAT WE DID
Digital media
CHALLENGE
Increase B2B & B2C leads staying within the given CPL target.
Blu asked us to optimize the media investment to find new potential leads and, at the same time, optimizing the campaigns to maintain a low cost-per-lead.
An integrated multi-channel strategy
to boost potential new leads reach.
Thanks to the savvy use of several digital channels we were able to diversify our approach and find new potential customers.
Continuous optimization of Search campaigns to maintain a good CPL despite the heavy online competition.
- AUTOMATED BIDDING STRATEGIES
- SIMPLIFIED SEARCH STRUCTURE
- PERIODICAL ADS IMPROVEMENT
- Multiple landing page tests
The use of Social Media to easily reach out to potential customers and take advantage of low CPLs.
- FIRST & THIRD PARTY AUDIENCES
- ONGOING ADS REFRESH
- ON-SITE & OFF-SITE LEAD CAMPAIGNS
EXECUTION
Not only lead generation: a full-funnel approach.
Leverage the upper funnel campaigns to find new potential audience segments, warm-up the target and intercept it through retargeting strategies.
Results.
Increase B2B & B2C leads staying within the given CPL target.
120%
Leads VS Goal+183%
Leads YoY-9%
CPL YoY
Are you in for a new impactful experience?