Ongoing growth & cost optimization.
Blu is one of the leading players in Italy in the sector of water supply for drinking in offices and private homes. Since 1998 it has been dealing with water in all its forms, distributing water bottles and dispensers to a network, built up over the years, of more than 50,000 customers nationwide.
Increase B2B & B2C leads staying within the given CPL target.
Blu asked us to optimize the media investment to find new potential leads and, at the same time, optimizing the campaigns to maintain a low cost-per-lead.
An integrated multi-channel strategy
to boost potential new leads reach.
Thanks to the savvy use of several digital channels we were able to diversify our approach and find new potential customers.
Continuous optimization of Search campaigns to maintain a good CPL despite the heavy online competition.
- AUTOMATED BIDDING STRATEGIES
- SIMPLIFIED SEARCH STRUCTURE
- PERIODICAL ADS IMPROVEMENT
- Multiple landing page tests
The use of Social Media to easily reach out to potential customers and take advantage of low CPLs.
- FIRST & THIRD PARTY AUDIENCES
- ONGOING ADS REFRESH
- ON-SITE & OFF-SITE LEAD CAMPAIGNS
Not only lead generation: a full-funnel approach.
Leverage the upper funnel campaigns to find new potential audience segments, warm-up the target and intercept it through retargeting strategies.